LinkedIn content made simple and effective

Getting started with LinkedIn content

You may wonder what is a good LinkedIn post. There are actually as many opinions as there are people but I’m going to make it simple for you to understand what makes a great post, not good one. In this article you learn the art of LinkedIn content made simple and effective.

Structure: as many LinkedIn users also use the LinkedIn app, you definitely want to pay attention to structure. Short sentences and section breaks make it easier for mobile users to read and they make the posts more appealing visually. 

Style: people buy from people so instead of going for cold selling in posts building trust and relationships are something you want to go for. Conversational, value adding posts that provide advice help you stand out from others. You also need to show who you are by being authentic. Trying to be like the others doesn’t help as it just makes people think you follow others instead of having something better to offer, a solution that could bring even better results. You also want to use closed questions to get readers to engage and also open up in more depth and that initiates a dialogue you can continue also in direct messages and a call. 

Consistency: to get result on LinkedIn, just like with any other platform what you need is consistency. You need to show up regularly to stay in mind of your audience. Some say 2-3 posts per week is enough, others say you should aim for 5-7 posts per week. However, it’s quality over quantity and you also need to answer comments and also engage in content others post so, my advice is to go with your own instinct. You don’t need to get for yourself a social media burn out. 

Keeping it fresh: since you post, you also want to keep it fresh. The easy way to do it is changing subjects and using different types of posts. Stories, written posts, document posts, video posts and yes also picture posts are all great. If you’re not into getting in front of the camera for LinkedIn stories or a video post, you can easily get traction by using the other post types I mentioned. Doc posts give you a chance to include pictures and main key points to enhance your message.  You can also create a video post from pictures you have to reap benefits of video post. Remember to mix both business and personal posts as it helps you keep your feed interesting and build the foundation of relationships. You shouldn’t forget the hash tags  either as they help people find your posts and LinkedIn puts them into relevant categories based on them. 

 

What’s your experience on LinkedIn? Are you having a smooth sail or are you learning how to leverage the great platform and its possibilities? 

Communication specialist

Niina Keituri-BenMabrouk

“Building your presence isn’t an overnight game, but your efforts will pay off once you have clarity and use your own unique voice.”

 

Author: niinacommunications

Business Coach and Consultant helping start-ups and SMEs build a solid foundation and strategy for growth. With a decade of experience in sales and marketing communication working with multinational corporations in telecom and security and 3 decades of practical experience in effective communication she helps businesses develop and thrive. Having helped a timber exporter close sales worth 1,2 million euros in one day and having helped her clients generate leads and enquiries worth 10+ k GBP she has strong understanding on what works.

102 thoughts on “LinkedIn content made simple and effective

  1. Technology says:

    Me too. Please how can avail the reviewer without paypal. Thanks! Please do reply. Gail Allen Domini

    Reply
    1. niinacommunications_q0z2n0 says:

      Hi Gail, I’m sorry for the extremely late reply, it’s been a busy year so far. To answer your question about the reviewer, on LinkedIn they don’t have a reviewwer unless you mean how to see all the visitors to your profile. If you want to unlock all the list of visitors to your profile you need to upgrade to premium as with free account you get only limited list of who has checked out your profile. If you have any questions regarding LinkedIn, don’t hesitate to ask and please do have a look at my latest post regarding LinkedIn profile.

      Reply
  2. Fatima says:

    Ahaa, its nice discussion on the topic of this article here at this website, I have read all that, so now me also commenting here.

    Reply
  3. Hilton says:

    I am regular visitor, how are you everybody? This piece of writing posted
    at this website is actually nice.

    Reply
  4. Christopher says:

    I really like your blog.. very nice colors & theme. Did you make this website yourself or
    did you hire someone to do it for you? Plz respond as I’m looking to create my own blog and
    would like to find out where u got this from.
    appreciate it

    Reply
    1. niinacommunications_q0z2n0 says:

      Hi Christopher, I built everything on my own and I’m going to redesign my website most likely this weekend. Thank you so much for your feedback and if there’s anything I can help with let me know.

      Reply
    2. niinacommunications_q0z2n0 says:

      Hi Christopher, thank you for your feedback. I built everything myself as I enjoy building and designing websites and I love copywriting (as a communication specialist, words are my calling). I’m happy to advise if you have any questions.

      Reply
  5. Elena says:

    Ahaa, its pleasant conversation on the topic of this piece of writing
    here at this blog, I have read all that,
    so at this time me also commenting at this place.

    Reply
  6. Eunice says:

    Hello to all, how is all, I think every one is getting more
    from this web page, and your views are good designed for new users.

    Reply
  7. Brenton says:

    Howdy I am so thrilled I found your weblog, I really found you by
    mistake, while I was searching on Aol for something else, Regardless I am here
    now and would just like to say cheers for a incredible post and a all round entertaining blog (I also love the theme/design), I don’t have time to look over
    it all at the minute but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read more,
    Please do keep up the superb work.

    Reply
    1. niinacommunications_q0z2n0 says:

      Hi Brenton, I’m happy to hear you enjoy my content and find it useful. If you’d like to know something about LinkedIn or business communication, let me know and I’ll write about it.

      Reply
  8. Katrin says:

    Hi there, You have done a fantastic job. I’ll definitely
    digg it and personally recommend to my friends. I’m confident they’ll be benefited from this site.

    Reply
    1. niinacommunications_q0z2n0 says:

      Thank you so much Katrin. I’m so happy you find my content useful. I’m happy to answer any questions regarding LinkedIn or business communication if you want to know something.

      Reply
  9. Rocky says:

    Its like you read my thoughts! You appear to know a lot approximately this, such as you wrote the guide in it or something.
    I believe that you simply can do with a few p.c. to force
    the message house a little bit, however instead of that, that
    is wonderful blog. An excellent read. I’ll definitely be back.

    Reply
    1. niinacommunications_q0z2n0 says:

      I’m happy to hear you like my blog Rocky. If there’s anything you’d like to know about LinkedIn or business communication, let me know and I’ll write a post about it.

      Reply
  10. Amelia says:

    I don’t even know how I ended up here, but
    I thought this post was great. I do not know who you are but certainly you’re going to a famous blogger if you
    are not already 😉 Cheers!

    Reply
  11. Ralph says:

    It’s very effortless to find out any topic on net
    as compared to textbooks, as I found this article at this web site.

    Reply
  12. Ila says:

    Hello there I am so grateful I found your blog, I really found you by error, while I was looking on Google for something else, Regardless I am here
    now and would just like to say thanks for a tremendous post and a all round thrilling
    blog (I also love the theme/design), I don’t have time to look
    over it all at the minute but I have book-marked it and also added your RSS feeds, so when I have time I will be back to
    read more, Please do keep up the excellent jo.

    Reply
    1. niinacommunications_q0z2n0 says:

      Thank you Ila for your lovely feedback. I’m happy you enjoy my content and I’ll do my best to write more often as I’ve been very busy with client work. I’ll write about content ideas for better engagement for busy professionals.

      Reply
  13. jerrys product reviews says:

    Wonderful beat ! I would like to apprentice while you amend your website, how could i subscribe for a blog site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

    Reply
    1. niinacommunications_q0z2n0 says:

      Thank you for your feedback. I hope you managed to find out already how to subscribe for a blog site. There should be a button so you can get notification when there’s a new post.

      If you look to create a blog site, WordPress has easy set up to get you started.

      Reply
  14. mens valentines day gifts, says:

    My brother suggested I might like this website. He was entirely right. This post actually made my day. You cann’t imagine just how much time I had spent for this information! Thanks!

    Reply
  15. Silvana says:

    You actually make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complicated and very broad for me. I’m looking forward for your next post, Ill try to get the hang of it!

    Reply
  16. Ehtel says:

    Im not sure where you are getting your info, but good topic. I needs to spend some time learning more or understanding more. Thanks for fantastic information I was looking for this info for my mission.

    Reply
  17. Alix says:

    An attention-grabbing dialogue is value comment. I feel that you should write extra on this subject, it might not be a taboo subject but typically people are not enough to speak on such topics. To the next. Cheers

    Reply
  18. www unison com mail offer says:

    Incredible! This blog looks just like my old one! It’s on a entirely different topic but it has pretty much the same layout and design. Outstanding choice of colors!

    Reply
  19. Graig says:

    Wow! This blog looks just like my old one! It’s on a entirely different topic but it has pretty much the same page layout and design. Wonderful choice of colors!

    Reply
  20. Lonny says:

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100 sure. Any tips or advice would be greatly appreciated. Many thanks

    Reply
  21. Olen says:

    Superb website you have here but I was curious about if you knew of any user discussion forums that cover the same topics talked about in this article? I’d really love to be a part of online community where I can get suggestions from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Thanks!

    Reply
  22. Edison says:

    Hello would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most. Can you suggest a good internet hosting provider at a fair price? Many thanks, I appreciate it!

    Reply
  23. www.telemundo.com/link activate says:

    Hey I am so delighted I found your web site, I really found you by mistake, while I was browsing on Aol for something else, Anyhow I am here now and would just like to say thanks for a remarkable post and a all round exciting blog (I also love the theme/design), I dont have time to read it all at the moment but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the awesome job.

    Reply
  24. Jordan says:

    Appreciating the dedication you put into your website and detailed information you offer. It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed information. Fantastic read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

    Reply
  25. Official Info Here says:

    Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your blog? My blog is in the exact same niche as yours and my visitors would truly benefit from a lot of the information you present here. Please let me know if this ok with you. Many thanks!

    Reply
  26. film izle says:

    Hurrah! After all I got a web site from where I know how to in fact get helpful data concerning my study and knowledge. Jed Hautamaki

    Reply
  27. watch series says:

    I am regular reader, how are you everybody? This paragraph posted at this web page is genuinely good. Eric Wenciker

    Reply
  28. Tony says:

    My brother recommended I might like this web site. He was totally right. This post truly made my day. You can not imagine just how much time I had spent for this information! Thanks!

    Reply
  29. houston junk car buyer says:

    It’s perfect time to make some plans for the future and it is time to be happy.
    I’ve read this post and if I could I wish to suggest you some
    interesting things or advice. Maybe you can write next articles referring to this article.

    I wish to read more things about it!

    Reply
    1. niinacommunications says:

      Thank you for your comment. I’ll be covering the subject more in near future as I just wrote and submitted a thesis on role of social selling in business development and it focused on LinkedIn and Sales Navigator as tools in social selling and inbound marketing.

      Reply
  30. Jc says:

    I am really enjoying the theme/design of your blog. Do you ever run into any browser compatibility problems? A small number of my blog readers have complained about my website not working correctly in Explorer but looks great in Safari. Do you have any recommendations to help fix this problem?

    Reply
  31. bets10 giris says:

    Hello. This article was really motivating, especially since I was browsing for thoughts on this subject last Sunday. Marlon Farace

    Reply
  32. Weight gurus appsync smart scale says:

    This is really interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

    Reply
    1. niinacommunications says:

      Thank you for your feedback. I’ll post as soon as possible again. I’ve been busy with work and planning my two upcoming lectures I’ll be delivering at my university of applied sciences.

      Reply
  33. sivas açık veteriner says:

    I feel that is one of the such a lot significant info for me. And i am happy studying your article. But wanna observation on some common issues, The web site taste is ideal, the articles is in reality great. Good process, cheers

    Reply
  34. veteriner hekim mersin says:

    I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back later. Many thanks

    Reply
  35. mersin veteriner says:

    Thanks for sharing your info. I truly appreciate your efforts and I will be waiting for your further write ups thanks once again.

    Reply
  36. kacak bahis siteleri says:

    Thank you for sharing your thoughts. I really appreciate your efforts and I am waiting for your further post thank you once again. Rolando Lara

    Reply
  37. bahis oyna says:

    There is definately a lot to know about this topic. I like all of the points you made. Humberto Cunnick

    Reply
  38. sikis izle says:

    No matter if some one searches for his essential thing, thus he/she wants to be available that in detail, so that thing is maintained over here. Mickey Rolfson

    Reply
  39. casino says:

    Excellent article! We are linking to this great article on our site. Keep up the good writing. Jarred Giarrusso

    Reply
  40. You Can Try This Source says:

    Hey there! Do you know if they make any plugins to safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

    Reply
  41. Activate wisely app says:

    Hello there! This is kind of off topic but I need some advice from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to start. Do you have any ideas or suggestions? Thank you

    Reply
  42. avant cc login says:

    Howdy! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My blog looks weird when viewing from my iphone 4. I’m trying to find a theme or plugin that might be able to fix this problem. If you have any recommendations, please share. With thanks!

    Reply
  43. Read This says:

    Hey there! I know this is kinda off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform.

    Reply
  44. ymm says:

    I am suree this ost hass touched aall the intrernet
    visitors, itss reaslly really fastisious piece oof writing onn building up new webpage.

    Reply
  45. Official Info Here says:

    Hello! This post could not be written any better! Reading this post reminds me of my old room mate! He always kept chatting about this. I will forward this page to him. Pretty sure he will have a good read. Thanks for sharing!

    Reply
  46. Go Here For the Details says:

    Hi there, You have done an excellent job. I will certainly digg it and personally recommend to my friends. I’m sure they’ll be benefited from this web site.

    Reply
  47. nyf says:

    My coder iis trying to convince me to move tto .net frim PHP.
    Ihave always disliked tthe ida becaus of the costs. Buut he’s tryiong nonbe the less.

    I’ve been usiong Movable-type onn a number off websites forr ablut a year and aam woried
    about switching to another platform. I hve heard very golod things about blogengine.net.
    Is there a way I can import all myy wordpress comtent intfo it?
    Anyy kind of heelp would bbe really appreciated!

    Reply
  48. Rei capital one says:

    Hi there! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

    Reply
  49. slot asia says:

    slot asia, direct website, does not go through an agent as a game camp that a small number of people looking for Gambling in order to make money from online slot games but in the country pgslot +direct site rare in the country slot asia

    Reply
  50. Www activatewisely com activate card says:

    Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more from this post. I’m very glad to see such magnificent info being shared freely out there.

    Reply
  51. 357 says:

    Marvelous, wha a website iit is! This website provkdes
    valuble inrormation too us, keep it up.

    Reply
  52. 391 says:

    Attractive section of content. I just stumbled upon your blog annd iin accessiokn capital to assert
    that I acquire actualloy enjoiyed account our blog posts. Anyway I will bbe subscribing to your feerds and even I achieement you access consistently fast.

    Reply
  53. Try This says:

    I wish to point out my appreciation for your kindness for all those that should have help on the concept. Your special commitment to getting the solution around appeared to be surprisingly beneficial and have all the time made people just like me to attain their aims. Your personal interesting help and advice implies a lot a person like me and especially to my colleagues. Thank you; from all of us.

    Reply
  54. antika alanlar says:

    You made some first rate factors there. I seemed on the internet for the difficulty and located most people will go together with together with your website.

    Reply
  55. designer fabrics online says:

    I’ve learned result-oriented things from your blog post. One more thing to I have discovered is that normally, FSBO sellers will probably reject people. Remember, they will prefer to not ever use your expert services. But if anyone maintain a comfortable, professional romance, offering help and being in contact for four to five weeks, you will usually be capable to win a conversation. From there, a listing follows. Thanks

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *